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Technological Capability, Marketing Capability, and Firm …
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Web23 dec. 2024 · The resources that will differentiate your marketing are likely to be your personnel and content. These are intrinsically linked to the list of intangible resources – knowledge, organisation and culture – all rely on people. So your marketing team's quality and accumulated knowledge are vitally important to growth. Web30 mrt. 2024 · Based on resource-based view (RBV) and dynamic capabilities theory (DC) we propose a research model that assesses the impact of BDAC on firm performance (FP) in a turbulent environment (market and technological uncertainties). The study argues that this impact is mediated by the firm’s adaptive marketing capabilities (AMC). Web15 jan. 2024 · The Agile enterprise architects its product and service system in a modular way to minimize inter-team dependencies. The lower the dependencies, the faster products are delivered to the market. Capability modeling and Domain Driven Design (DDD) help guide the modular decomposition of the enterprise and its software systems. jeremy clarkson doctorate